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Boix , Martinez and Etchart (2023a, April 24). Enhancing an Advertising Space with a Single-Source View of its Audience. ANA - ESOMAR. Retrieved April 29, 2024, from
Salgado-Montejo, Velasco, Ariza, Salgado and Moreno (2017a, September 05). The four moments of experience. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/the-four-moments-of-experience